• Press work in Germany, Austria, Switzerland, Benelux, Scandinavia, Poland, Eastern Countries, specialized in sustainable products, luxury fashion, both men and women of mainline and secondary line programs, finest jewelry, shoes and accessories, interior design products, cosmetics and traveling

• Excellent contact with the national and international press

• Close PR work with the in-house press department

• Collection management/sample handling

• Product seeding

• Contact to all relevant editors in the print, broadcast and digital media, influencers, stylists
  

• Press releases in German, English, French, Italian, Spanish and Korean

• Translations of press texts

• Writing collection texts and trend reports for the trade press

• Editorial features

• PR consulting

• Individual PR plan development

• Mailings

• Story telling/interviews/designer and brand portrait/corporate stories

• VIP dressing and TV host dressing
  

• Social Media Management

• Influencer collaborations

• Monitoring PR targets

• Follow-up of PR activities

• Analysis of results by the Advertising Value Equivalency (AVE) and monthly reports

• Media planning and advertising booking

• Weekly newsletters

• Market relations and retail services

• Creation of clipping books

• Negotiation and execution of media co-operations

• Production of lookbooks

• Supervision and organization of shootings

• Cross promotion and creative collaborations

• Editorial visits

• New designer and brand introductions

• Re-launches of established brands

• New product launches

• Conceptualization, coordination and supervision of press events

• Supervision of journalists at press events, fashion shows, trade fairs

• Sponsoring

• Post event follow-up

• Press days

• Press dinners

• Press journeys

• Fashion shows:

Guest and invitation coordination
Guest list management
Seating management at fashion shows
Backstage media management

• Collection management with the Designer, the Design team and the Stylist

• Budget negotiation and management