Press work in Germany, Austria, Switzerland, Benelux, Scandinavia, Poland, Eastern Countries, specialized in luxury fashion, both men and women of mainline and secondary line programs, eco fashion, finest jewelry, shoes and accessories, interior design products
Excellent contact with the national and international press
Close PR work with the in-house press department
Collection management/sample handling
Product placement
Contact to all relevant editors in the print, broadcast and digital media, style influencers, stylists and bloggers
Press releases in German, English, French, Italian, Spanish and Korean
Translations of press texts
Writing collection texts and trend reports for the trade press
Editorial features
PR consulting
Individual PR plan development
Mailings
Story telling/interviews/designer and brand portrait/corporate stories
VIP dressing

TV host dressing
Social media activities
Blogger collaborations
Monitoring PR targets
Follow-up of PR activities
Analysis of results by the Advertising Value Equivalency (AVE) and monthly reports
Media planning and advertising booking
Weekly newsletters
Market relations and retail services
Creation of clipping books
Creative collaborations
Negotiation and execution of media co-operations
Production of lookbooks
Supervision and organization of shootings
Cross promotion and creative collaborations
Editorial visits
New designer and brand introductions
Re-launches of established brands
New product launches

Conceptualization, coordination and supervision of press events
Supervision of journalists at press events, fashion shows, trade fairs
Sponsoring
Post event follow-up
Press days
Press dinners
Press journeys
Fashion shows:
Guest and invitation coordination
Guest list management
Seating management at fashion shows
Backstage media management
Collection management with the Designer, the Design team and the Stylist
Budget negotiation and management