Jennifer Kim
Experience, instinct, curiosity and cultural insight — shaping how luxury brands communicate and connect.
I am the founder of JENNIFER KIM PR, an independent Munich-based boutique agency specialising in luxury PR and strategic communications, with a focus on luxury hospitality, travel and lifestyle.
Over more than 20 years, my international career in PR and strategic communications has spanned independent consulting, agency and in-house roles across luxury hospitality, travel, fashion, beauty, jewelry and lifestyle. A substantial part of my work has been shaped through independent consulting.
My experience also includes leading PR agencies and an international in-house role at Issey Miyake Europe in Paris, where I was responsible for PR across Central Europe — an experience that further shaped my understanding of luxury, brand identity, craftsmanship and the value of communicating with precision, clarity and intention.
Today, I advise founders, General Managers and senior decision-makers on how brands are positioned, understood and experienced. My work extends beyond traditional PR — from positioning, narrative, reputation and media relations to cultural intelligence, meaningful partnerships and curated brand experiences.
Together with my team and trusted specialist partners, I develop strategies and ideas tailored to each brand, market and brief — combining senior counsel with the flexibility and personal attention of an independent boutique consultancy.
What defines my approach is the connection between strategic thinking, cultural context and a deep understanding of people. I look beyond what a brand wants to communicate to understand how it is perceived, who it needs to connect with, what is shaping its market and audience, and whether its positioning, messaging and experience truly make sense for the audience it wants to reach.
My role is not simply to execute, but to advise — with clarity, independence and strategic judgment. I help clients determine what should be communicated, how it should be communicated and, where needed, whether the underlying concept, positioning or experience itself should be refined.
Having worked across different markets and cultures throughout my career, I bring an international perspective to every project, alongside deep expertise in Germany, Austria and Switzerland.
I am fluent in German, English, Korean, French, Italian and Spanish.
For me, the strongest brands are those where identity, intention and experience genuinely align.
Recognition
JENNIFER KIM PR was selected as one of the TOP Luxury PR Agencies of the World 2026 by the World Luxury Chamber of Commerce.
